WP6 - Cultural Policy Dialogue and Hybrid Community Building in Social Media
Prof. Dr. Hanna Klimpe
Objectives
This Work Package will investigate which new formats of new media and hybrid event formats are particularly effective in the context of cultural transfer.
The aim is to strengthen European awareness, especially among young people, to influence the perception of democratic values-such as diversity - and to counterstereotypical East-West perceptions.
The Duitsland Instituut Amsterdam and the Goethe-Institut Bucharest, two cultural institutions that teach German language and culture abroad, serve as case studies. The Work package pursues three objectives:
- to integrate digital media and hybrid community building more effectively and sustainably in the work of cultural institutions in order to make clear the importance of European topics and the possibility of participation
- to develop an inclusive and participatory approach to cultural transfer that addresses the accusations of neocolonialism in Western cultural diplomacy formulated by postcolonial theory
- to develop communication strategies that help to counteract the reinforcement of national stereotypes in the echo chambers of social media platforms.
Specific goals:
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Conduct a field survey through workshops with young people from various EU countries to investigate existing East-West stereotypes in the context of the dissertation "Inclusive Cultural Policy: Social Media and Hybrid Community Building in the European East-West Transfer." -
Analyze the programs of two cultural institutes to assess whether they counteract or reinforce stereotypical East-West perceptions, and evaluate how form and content correlate with effectiveness in addressing European issues beyond national interests.
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Examine the role of language (both national languages and German as a foreign language) in cultural diplomacy efforts.
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Develop policy papers, manuals, and communication/community strategies based on best practices, guided interviews with cultural institution actors, and field research on networking with local actors and online activists in Amsterdam and Bucharest.
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Conduct workshops for cultural actors and young people, where researchers and PhD students will participate as observers to explore opportunities and obstacles in the implementation of new cultural transfer forms.
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Present and discuss the findings of the subproject at a conference in collaboration with the subproject on "Cultural Diplomacy and Soft Power."
